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Creative Director
Agency Experience, Uman Tok Campaign
As Creative Director in an agency-style class environment, I led the visual and creative direction for a campaign promoting awareness of Uman Tok, a Sierra Leone-based nonprofit organization dedicated to reproductive health education and sustainable menstrual care. Our campaign centered on their mission to Keep Girls in School by combating period poverty.
I collaborated closely with the strategy, research, and media teams to craft a compelling campaign that spoke to U.S.-based donors and advocates alike. I developed the creative concept “The Power of One Voice” to create a unified message highlighting the impact one person can have on these girls.
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Our creative idea reframed small actions as life-changing ones. I designed a three-panel digital billboard and a series of digital displays to drive engagement through clear calls to action and emotional storytelling. Each piece is designed for high-traffic placements, using emotionally resonant messaging, cohesive branding, and bold typography to catch attention and increase engagement.
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Three-Panel Digital Billboard
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Informational Flyer
Digital Displays
Brand Strategist
Build a Brand, Elevate Energy
As part of a sport brand management course, I created Elevate Energy, a performance-driven energy drink brand made for young adults and health-conscious individuals. The brand was built in response to the crashes and artificial ingredients common in traditional energy drinks. I led the full brand development process, from naming and positioning to visual identity, packaging, and brand voice, all centered on a single mission: to fuel performance.
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I developed a bold, energetic brand identity featuring vibrant colors, dynamic typography, and a tone of voice that is uplifting, motivational, and youthful. I created product packaging, a brand slogan, and marketing associations that align with aspirational lifestyle brands like Lululemon and cultural figures like Caitlin Clark. The final brand guide reflects a complete, cohesive identity ready for campaign launch and influencer partnerships.
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Brand Guide
Social Media Graphic
Creative Strategist
Axis Capital
Artificial Intelligence Campaign
​In a digital content and social media management course, I developed and pitched a strategy to modernize AXIS Capital, a global reinsurer, and their social media presence through AI-driven influencer marketing. My campaign concept centered on using artificial intelligence to identify influencers who align with the company’s values and could help the brand reach a broader audience of insurance brokers and professionals.
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I led the strategic development of a proposed campaign leveraging AI tools to track emerging trends, select data-aligned influencer partners, and create content that made complex insurance topics more engaging. I presented how AI could enhance influencer discovery, guide content creation, and streamline compliance workflows. By focusing on thought leadership, storytelling, and short-form video, my creative direction aimed to drive deeper engagement and highlight AXIS Capital as an innovative industry leader.
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The deliverables included a full social media strategy, a pitch deck outlining the use of AI in influencer targeting, and a digital governance plan. Each element emphasized clear calls to action, brand alignment, and scalable tactics for long-term digital growth.
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