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Social Strategy & Process
Brand Guides
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Before & After Feed
This before-and-after shows the impact of a strategic Instagram refresh. With a clean, cohesive layout, updated story highlight covers, and a clear, professional bio, the overall profile becomes more visually appealing and on-brand. Consistent posting and thoughtful content planning contribute to steady follower growth and stronger engagement. A well-executed transformation not only enhances the look of a feed but also improves its effectiveness and overall performance.
Story highlight covers lack cohesiveness; photos are too small
Feed lacks a visual theme, making the page feel cluttered
Clear, informative bio communicates mission and builds trust
Custom story covers organized by theme make navigation easier and more on-brand
Updated logo adds professionalism and brand recognition
Follower growth driven by consistent, engaging content strategy
Branded graphics and high-quality photos give a polished, cohesive look
Logo is outdated & hard to read; lacks visual impact and brand clarity
Bio is missing key info- what the brand does, who it serves, and where it's located
Low follower count and minimal posts due to inconsistent content strategy
Content Calendar
Each of my social media management clients receives a custom content calendar like the one showcased here, designed in Notion for easy collaboration and transparency. This calendar outlines all upcoming content three weeks in advance, giving you a clear view of what’s coming and plenty of time to provide feedback or request changes.
The calendar includes:
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Visual previews of each post
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Captions
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Posting dates
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Platform-specific notes
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Real-time status updates (e.g. In progress, editing, awaiting approval, scheduled)
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Using Notion, you can quickly review, approve, or comment on posts directly in one place without confusion. It’s a user-friendly, all-in-one workspace that keeps everything organized and ensures your brand voice stays consistent across platforms.
Once you approve the content, I handle the scheduling and posting, so you can stay focused on your business while your social media stays active and engaging.
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Some Tools I'm Proficient With:
